Lizzo’s Shapewear Brand Promotes Body Positivity
By Ariyana Griffin
Lizzo, three-time Grammy Award-winning Superstar and Activist is changing the game with her new revolutionary shapewear brand YITTY launched April 12, 2022 at 8am PST.
YITTY is a sister brand to Fabletics, which is major considering it is the largest digitally native activewear brand in the world.
Lizzo has been a significant advocate for body positivity, and this brand is just an extension of that. Her size-inclusive brand is “based on the principles of self-love, radical inner confidence, and effortless, everyday wear.” The shapewear will range from a size XS to a size 6x and is designed with all body types in mind. “Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high; it’s not low. It’s not big, it’s not small. It’s just your size,” emphasizes Lizzo.
The designs are vibrant and the perfect mixture of inner and outerwear.
“Everything has a musical spin (think shades like Tempo Lavender and Moody B***h Taupe, and collections like Major Label and Headliner.” The premium-quality collection is meant to be versatile and fashion-forward, so they can be worn at home, grocery shopping or even to brunch. The designs are meant to hug your body while still being comfortable. There will be three parts to the collection; Nearly Naked, Mesh Me and Major Label.
Nearly Naked is a lightweight seamless collection that will shape your natural curves while still being comfortable enough to wear all day, every day. The Mesh Me collection will include mesh materials that can be worn as underwear or outerwear. Last but not least, the Major Label collection will include everyday lifestyle pieces that are soft and comfortable.
Lizzo is no stranger to shapewear; admittedly, she has spent most of her life being told to “reshape” her body based on society’s made up (not to mention unattainable) standards.
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’, I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.”
